Our Approach

Our philosophy of ‘Understanding before execution’ defines everything we do, and we approach all work in three stages:

Diagnosis. Strategy. Tactics.

Aligning our actions to this approach has three clear benefits. It produces a deeper understanding of our client’s product or service, a clearer picture of the competitive landscape in which the brand will operate and lastly, who the brand needs to talk to, where to find them, what to say and how to say it.

Our Approach

Diagnosis

There’s no better place to start than at the beginning. You’ll get a clear understanding of where you’ve come from, where you are, where you want to get to and why.

By taking in the opinions of your clients or customers, those that work for and within the business and other key stakeholders, you’ll confirm things that you already knew, find out some things you didn’t, and most importantly, you’ll question some of the ideas that have become entrenched within your business and are holding you back.

Customer-centricity begins with a clean slate, a vacuum of preconceived ideas and an admission that your long-held opinions may not only be wrong, but they could cause you to miss out on growth opportunities.

We’ll fill this void with research and use information gleaned from your stakeholders to uncover:

What your customers think of you, what you do well and what you don’t
Why you clients work with you, and how
Align management and operational thinking to identify service gaps within your organisation
Map the market and conduct a competitive analysis of the competition
Examine your current marketing and advertising to see what’s working and what isn’t.

The answers we get and the information we collect will enable us to build a three-dimensional model of where you presently sit, what to retain and what to change - a platform for our next stage: Strategy.

Strategy

With a clear understanding of your market position and which segments of the market are the most attractive for you to target moving forward, we can then develop a position for your brand. A position that takes into consideration your specific capabilities, how you differ from your competition and most importantly, what it is your clients and customers want and need from you.

Once we’ve created your brand strategy, we can then move on to creating targets for your business to aim for, and a customer value proposition that resonates with your target audience. We will then create your brand promise and define specific objectives for your marketing to strive for.

Tactics

At this stage, we will define your marketing mix – the tactics best suited to your business to drive growth. This can include communications and advertising, pricing, service and product design and development and distribution.

Whatever the final channel mix looks like, it will be tailored to your business and specifically designed with your target consumer in mind so that it will drive awareness, stimulate interest and provide the information they require in the right place, at the right time and in the right way to promote consideration and convert your prospects into paying clients.

Tactics chosen for your business will be selected impartially. Every option will be chosen based on the results of any research commissioned by us or provided by you and the strategy developed and agreed by you.

With all this in place, we then build funnels specific to your business and its market to define what needs to happen at each stage, how to measure success and create the framework for tactics.

How we work

Amplify can work in several ways designed to meet your specific needs and maximise your available budget.

Get in touch

Outsourced Marketing Advisors

We can partner with you on a retainer basis and handle all your ongoing marketing needs, from research to campaign management and brand tracking.

Projects

A project-by-project arrangement for an agreed scope of work and timeline.

Strategy, Planning and Coaching

Strategy development, brand planning, and support during the tactical execution and roll-out project stages.

Creative Resources

Concept development and design for your advertising and corporate literature and communications across all channels.

Clients

Testimonials

We engaged Amplify to help us take a start-up brand and evolve its identity as the business had evolved since its inception. They steered us through insightful workshops to uncover the real opportunities our business had before it, and delivered a comprehensive brand blueprint for us to take into the next few years. The brand identity concepts were difficult to choose between, which was a great problem to have! We are rapt with the design and the meaning it conveys. Thank you!

View work

Amplify Brand + Communications was hired to create and update our existing brand identity. We were impressed by how quickly Amplify understood our brief and responded with a well thought out design that aligned with the organisation’s core message and values. We really appreciated Amplify’s flexibility and efficiency. It’s great to work with someone who is organised, easy to communicate with, open-minded and responsive with next iterations and professional work.

Hard to find in many marketing circles, Amplify are a unique blend of marketing strategy, brand and creative design embedded in relevancy and grassroots tactical delivery. Their project deliverables have always shown consistency whether it’s working within time and budget constraints or the complexity of the projects which have ranged from simple brochures and digital copywriting to complex strategy and brand review. I would confidently recommend Amplify as an asset to any marketing project (Although I wouldn’t recommend them too much otherwise I won’t be able to get access to them!)

Before working with Steve and Amplify Brand + Communication, I had little idea of where to market, what to write, how to present it and how to increase our brand awareness. Previously, the business had relied on referrals to grow, however with Steve’s guidance and expertise we now have a clear and specific marketing blueprint for the business. Steve took time to know and understand both myself and the business, interviewed existing clients, researched market competitors, identified our key points of difference, refined our target market and created the new brand and key messages to be shared with new and existing clients. He is truly a Master of his craft and a consummate professional. Thank you, Steve – it’s been a terrific journey so far...

We recently worked with Amplify Brand + Communications to re-design our website. Clare and Steve took the time to understand our current business and the direction we wanted to head in. They were professional and extremely patient throughout the project and we are extremely happy with the outcome and excited for our new website to be launched.