Our Thinking
Turning a business into a brand takes thinking.
Here’s some of ours.
The Brand in the Mirror: Are You Who You Say You Are?
News
Leon’s got some reflecting to do. There’s this one, big nasty problem that stares back at him every morning. Right there in the mirror, smug as anything. His company, LemonSalt, […]
No Buy-In, No Progress: Why Brand Plans Die Without Alignment
Brand
Trev is a man in love. And he had it all planned out. The fairy lights. The playlist. The laminated copy of the quiz he designed where every answer subtly […]
What You Say Isn’t What They Hear: Why Brand Signals Matter More Than Your Messaging
Brand
That haircut. You know the one. You were convinced it was going to make you look edgy. You were convinced it was going to make you look cool. You were […]
The Enemy Within: How Organisational Culture Can Kill Growth
Brand
You know the story. You’ve built something from scratch, it worked, and now it’s “who we are.” There’s a playlist. An in-joke. An office mural quoting your company’s unofficial motto […]
Marketing Myths – Time to Get Busting
Marketing
Lights. Camera. Cue the dramatic music. Welcome to Marketing Mythbusters, where we dive headfirst into the murky world of marketing misconceptions, armed with logic, evidence, and just the right amount […]
Brand Values. What, why, use, abuse and how they deliver VALUE.
News
Meet Lisa. Lisa runs a local law firm – but not just any law firm. Her’s prides itself on slick legal expertise and brand values like “client-first advocacy” and “delivering […]
Marketing Not Working? It’s Not Us… It’s You!
Brand | Marketing
Here’s how it often works… Marketing manager gets hired. They are keen and ready to deliver some rock-solid strategic marketing that meets the business objectives of their new company. One […]
Understanding Vision, Mission, and Purpose and Its Use at the Brand Level
Brand | Marketing
Vision. Mission. Purpose. Can you feel that? Those goosebumps on your arm aren’t just because you’ve left the AC on too high. That, my friend, is the feeling of possibility. […]
Showing Faith with Reasons to Believe
News
Jim is having a crisis of faith. Nothing to do with a higher power or his place in the universe. Those questions can wait for later. What’s nagging him this […]
What’s a Customer Value Proposition? And why should I care?
Brand | Marketing
Brand strategy meeting, Phun Phones Inc., Geebung, Brisbane The meeting’s not going well. In fact, proceedings have lapsed into a forlorn silence as senior execs stare at the phone before […]
How to Reach the Top of the Brand Ladder
Brand
There’s a cocky lad about town, we’ll call him Larry, but his real name’s Keith. He’s a banker, and a babe magnet, or so he thinks. Larry’s done alright for […]