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Our Thinking

Turning a business into a brand takes thinking.

Here’s some of ours.

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What’s a Customer Value Proposition? And why should I care?

Brand | Marketing

3rd May 2024

Brand strategy meeting, Phun Phones Inc., Geebung, Brisbane The meeting’s not going well. In fact, proceedings have lapsed into a forlorn silence as senior execs stare at the phone before […]

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How to Reach the Top of the Brand Ladder

Brand

13th March 2024

There’s a cocky lad about town, we’ll call him Larry, but his real name’s Keith. He’s a banker, and a babe magnet, or so he thinks. Larry’s done alright for […]

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Build beyond the bluff.

Building Beyond Bluff with Brand Positioning

Brand | Marketing

29th January 2024

In our professional lives, we’ve all had the distinct pleasure – or torment, depending on the day – of sharing our working days with that person who was the Swiss […]

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Somethings just won't go

Are you chasing the wrong clients?

Brand | Marketing | Research

24th November 2023

Bad marketing ‘advice’ from online ‘gurus’, ‘ninjas’ and ‘mavens’ might see you chasing clients that are a terrible fit for your business. A better bet is to invest in research. […]

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Brand Refresh or Rebrand?

Reposition, Rebrand or Refresh. What does your brand need?

Brand

1st November 2023

As opinions change and attitudes shift, so do needs, wants and tastes. A brand that’s hip and sought after today may be on the nose tomorrow. All brands are, by […]

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It'a not just about 'good looking'

It’s not just about ‘looking good’

Brand | Marketing

18th September 2023

Creativity that looks good, builds your brand, and contributes to your bottom line is truly fantastic. Unfortunately, many times the creative product falls short of expectations, and here are a […]

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Go-to-market plan. What it is and why you need one

Brand | Marketing

3rd July 2023

Every company wants and needs to grow. After all, if you don’t, you’re going backwards, so received wisdom has it. Although growth can come from various sources, there’s one commonality […]

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Account-Based Marketing. What it is and how to use it.

Marketing

4th May 2021

What is Account-Based Marketing (ABM)? Account-Based Marketing is a Business-to-Business (B2B) strategy that focuses resources on a set of clearly defined targets within a vertical. It uses personalised campaigns to […]

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Marketing vs Human Resources is Bad for Business

Brand | Marketing

31st March 2021

A Marketing vs Human Resources mentality will damage your brand, this is why. To most people, the relationship between the marketing and HR departments of many companies to most people […]

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Why ‘Brand’? An explanation in practical terms

Brand

15th February 2021

There’s much fluffy talk about brands; what they are and why you should have one but very little that actually tells you how it will benefit you from a business […]