No two business problems or situations are the same. You may require an end-to-end solution, or you may have already completed several stages of work yourself and need to fill in the gaps or simply bring it all together. Whatever your situation, Amplify Brand + Communications will provide the know-how to develop your brand as a business asset that will provide drive and focus to your marketing and communications.
Customer-centricity is a knowledge-void that demands to be filled. To do this, you must conduct research. Assumptions are not only often wrong but dangerous. A diagnosis of your current situation that aligns customer insight and understanding with a competitive analysis of the business landscape you operate in is a powerful platform on which to build your brand. Amplify provides the following research services.
Your brand is the who, why, and what of your business. It is the ‘North Star’ that will define your proposition, why existing and potential customers should believe it, your values, culture and most importantly, how the brand behaves. A well-constructed brand and brand strategy are the glue that binds your business strategy, marketing and communications together to drive growth. We provide the following brand services.
The channel mix required to drive your business will determine how well your brand fares in the market. How and where your customers purchase your products and services, how much they are prepared to pay for them and whether they suit their needs and solve their problem is as important as how you communicate. To ensure you are offering the right services and products, in the right place, at the right time, we provide the following services:
Standing out and getting your message to the right people in the right place at the right time is a ‘must’, not an optional extra. With an increasingly fragmented landscape, this requires careful consideration and planning as well as a killer creative idea that will work across all mediums and platforms. To ensure you stand out in the crowd, we offer the following branding, design, and advertising services across all broadcast and digital channels:
Advertising’s main purpose is to build brand fame so that your potential customers are aware of your brand, and the problem it solves for them before the need for your product or service arises, or as it becomes apparent. Other types of advertising are designed to maximise conversions from those ‘in-market’ and searching for your solution. We develop end-to-end advertising plans and creative that move your prospects through the purchase funnel to the ‘moment of truth’ – when they become your customers.
We engaged Amplify to help us take a start-up brand and evolve its identity as the business had evolved since its inception. They steered us through insightful workshops to uncover the real opportunities our business had before it, and delivered a comprehensive brand blueprint for us to take into the next few years. The brand identity concepts were difficult to choose between, which was a great problem to have! We are rapt with the design and the meaning it conveys. Thank you!
View workAmplify Brand + Communications was hired to create and update our existing brand identity. We were impressed by how quickly Amplify understood our brief and responded with a well thought out design that aligned with the organisation’s core message and values. We really appreciated Amplify’s flexibility and efficiency. It’s great to work with someone who is organised, easy to communicate with, open-minded and responsive with next iterations and professional work.
Hard to find in many marketing circles, Amplify are a unique blend of marketing strategy, brand and creative design embedded in relevancy and grassroots tactical delivery. Their project deliverables have always shown consistency whether it’s working within time and budget constraints or the complexity of the projects which have ranged from simple brochures and digital copywriting to complex strategy and brand review. I would confidently recommend Amplify as an asset to any marketing project (Although I wouldn’t recommend them too much otherwise I won’t be able to get access to them!)
Before working with Steve and Amplify Brand + Communication, I had little idea of where to market, what to write, how to present it and how to increase our brand awareness. Previously, the business had relied on referrals to grow, however with Steve’s guidance and expertise we now have a clear and specific marketing blueprint for the business. Steve took time to know and understand both myself and the business, interviewed existing clients, researched market competitors, identified our key points of difference, refined our target market and created the new brand and key messages to be shared with new and existing clients. He is truly a Master of his craft and a consummate professional. Thank you, Steve – it’s been a terrific journey so far...
We recently worked with Amplify Brand + Communications to re-design our website. Clare and Steve took the time to understand our current business and the direction we wanted to head in. They were professional and extremely patient throughout the project and we are extremely happy with the outcome and excited for our new website to be launched.
Everything we do is driven by the philosophy of ‘Understanding Before Execution’ and we approach all work in three stages:
Diagnosis. Strategy. Tactics.