Brand Strategy Workshops
A better understanding of yourself and your situation will drive business performance and brand growth
Half Day Sprint. | Full Day Stretch
Whether you are a business with a strategy that needs to define executional outcomes or have grown organically and want to develop a formalised approach that links your business objectives to measurable activities, we have a course that will help.
Half Day Sprint
Discovering Opportunity
Why do it?
Setting goals and objectives is the easy part for a business. Understanding what you must do to achieve them is a little more complicated. If your plan isn’t delivering the expected results, there may be a misalignment between your goals and the activities required to achieve them. This course will examine and test your strategy against the tactics you are currently using and isolate where the problems are and provide options to remedy them.
How it Works
The workshop is divided into five 45-minute sessions.
The first is a discovery session with up to three stakeholders to understand your issues and primary areas of concern.
Sessions two through five occur over a morning and involve up to 12 people. Sessions two and three aim to uncover your opportunities and outline your specific capabilities. Four and five outline the activities required to realise these opportunities and prioritise execution.
What to expect?
Completing a Discovering Opportunity sprint will provide a deeper understanding of your customer needs, allowing you to:
- Make decisions about your products and services and the customer experience.
- Align your culture, skills, and capabilities with the customer’s needs, ensuring efficient resource use.
- Uncover competitive insights that will help you create a differentiated market position.
You’ll get a final Discovering Opportunity report that lists all findings from each session, including insights, observations, and a list of agreed-upon, prioritised activities to execute.
Full Day Stretch
Aligning Business to Brand
Why do it?
Without a clear strategy, businesses often find themselves directionless, developing logos, websites, advertising and other assets that don’t align with any clear business objectives. This workshop is designed to change that. By attending, you’ll define your strategic direction, ensuring all your efforts are aligned with your business goals. This workshop will guide you and your team through a series of integrated choices, resulting in a strategy highlighting your unique value and positioning you in the right place to drive business improvement.
How it Works
The workshop addresses key strategic questions for your business: What does success look like? How can it be achieved? Who are your key markets? How do you organise around your capabilities? What systems and processes are needed are required to manage the process? Through group discussions and breakout sessions involving up to 12 people, we’ll explore diverse opinions and refine them through debate, aligning them with your operational, business, and market realities. This collaborative approach ensures a clear, actionable strategy for your business success.
What to expect?
At its conclusion, the workshop will deliver clear objectives aligned with your business goals, crafting a brand strategy outline by:
- Defining what success looks like to you and creating clear goals.
- Identifying key markets and audiences with growth potential to realise your business objectives.
- Outline the necessary activities, management structures, and systems to drive success.
All information is documented in a final report detailing agreed OKRs, key outcomes and an implementation timeline required to create a distinctive, competitive brand.
If you’d like to book a workshop or to find out more,
Give us a call or drop us a line.
FAQs
Our workshops are ideal for business owners, marketing teams, and key stakeholders. Whether you want to refine your current strategy or develop a new one, these sessions provide valuable insights and actionable steps tailored to your needs.
Yes, we’ve designed both workshops for collaborative participation. We recommend between three and 12 participants for both workshops, who will ideally be key participants from your business’s management and operational sides. This blend of people is to ensure diverse perspectives and comprehensive strategy alignment.
At the end of the half-day Sprint, you’ll receive a comprehensive Discovering Opportunity report detailing insights, observations, and prioritised activities to address identified challenges. For the full-day Stretch, you’ll get a detailed strategy report outlining your objectives, key outcomes, and an implementation timeline to create a distinctive, competitive brand.
The workshops provide a deeper understanding of your customer needs and align your strategies with your business goals. You’ll uncover opportunities, gain competitive insights, understand the roadblocks holding you back and have a clear, actionable plan to enhance your brand and business performance.
No need to worry about supplies – we’ve got you covered. We provide all necessary materials, including Post-its, markers, and other tools to facilitate productive and engaging sessions. Just bring your team and an open mind.
Our flexible workshops can be held at your office or a convenient off-site location. We aim to create a comfortable environment that fosters collaboration and is tailored to your needs.
Absolutely. We understand the importance of convenience and comfort for productive sessions. Whether you prefer an on-site workshop at your office, an off-site venue for a fresh perspective, or a virtual setup, we can accommodate your requirements.