Powerhouse Air Conditioning and Electrical

The Client

Powerhouse Air Conditioning & Electrical provides Air Conditioning, Property Pole, Smart Home and Electrical Services and is located in Samford.

The Opportunity

Well-known and highly regarded in their local market Powerhouse has always had a high rate of referral business.  Known primarily for providing air conditioning services there was little awareness of the other services they provide, some of which had the potential to drive higher margins.

The Brief

Increase awareness of the Powerhouse brand and product offering that leads to an increase in enquiries.

The Objective

Make Powerhouse the number one provider of air conditioning services in the Samford and the surrounding areas, increase brand awareness across the Samford Valley and north western suburbs of Brisbane for it air con and smart home services and promote high-margin services such as property pole installation to a wider, rural audience.

The Strategy

After a review the current marketing activities and available data, we identified where prospects were dropping out of the current Powerhouse air conditioning sales cycle. We examined the buying process for property poles and identified several key drivers. In answer to this, we developed a new, responsive site with re-worked content and highly visible phone number and enquiries form. We developed and implemented an SEO strategy as well as developing a more modern brand identity, SEM campaign and a content marketing plan.

The Response

After three months Powerhouse has moved up the Google rankings and is now on the first page for organic searches and tops the list for local air conditioning and property pole enquiries. Traffic to the site has doubled, and there has been a 23% increase overall in enquiries both over the phone and via the enquiries form. Awareness and enquiries regarding Powerhouse’s smart home services locally and property pole install enquiries for the target markets have increased too.

Deliverables

  • Brand Identity Design
  • Website Design and Development
  • SEM Campaign (Google Ads – Search and Display)
  • Content Marketing – Strategy and Implementation
  • Vehicle Signage