Paradise Homes

The Client

Paradise Homes, bespoke designers and home builders were investing a significant amount in their digital marketing efforts but not gaining enquiries.

The Opportunity

Paradise Homes specialised in building homes on blocks of land that there’s considered problematic or too difficult to build on. They had a great track record of quality work and happy customers.

The Brief

The brief was simple. Do something to drive enquiries!

The Objective

Identify at which point of the sales process potential customers were ‘dropping off’ and fix the immediate problem. Create an on-going digital presence that would deliver enquiries that could be cultivated and turned into sales.

The Strategy

An analysis of Paradise Homes’ nearest competitors was undertaken, and the market mapped. After researching the market, reviewing qualitative feedback a simple customer questionnaire was created and emailed to gauge understand Paradise Homes’ customer demographics, attitudes and behaviours. The sales process was analysed and the main drop off points identified.

After taking into consideration the competition, customer feedback and Paradise Homes specific skillset a singular competitive advantage was identified, customer personas developed, and the brand was specifically positioned to a target audience.

A mix of digital tactics was considered the most cost-effective method to reach the audience and duly put in place and enacted along with a robust CRM system to ensure that potentials were cultivated in manor specific to the type of home they had in mind.

The Response

After a six-month digital campaign comprising SEO, SEM and Digital Display to target both top and bottom-of-funnel behaviours, Paradise Homes enjoyed a 200 per cent increase in qualified enquiries.

Deliverables

  • Marketing Plan
  • Digital Banner Ad Design
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Content and Social Media Marketing