Just Country Australia

THE CLIENT

Just Country Australia is a distributor of several internationally recognised brands across Australia.

THE OPPORTUNITY

In late 2015 Just Country Australia decided to enter the lucrative Australian country wear market with products of its own and required an expansion of their existing brand identity, so they were not simply perceived a supplier of other people’s brands.

THE BRIEF

Create a modern, Australian themed identity that would resonate with current stockists of the brands currently supplied by Just Country Australia.

THE OBJECTIVE

Just Country Australia needed a brand that would draw a line under their status a purely a supplier and agent of foreign brands enabling the introduction of their own product lines.

THE STRATEGY

To clearly position Just Country as a local manufacturer of products specifically for Australians and Australian conditions a brand position of ‘Your Country’ was adopted with the ‘your’ pre-fix used to tie each product to the Australian consumer.

A palette of earthy tones inspired by the unique Australian landscape was adopted and brand assets designed along with a brand manual.

DELIVERABLES

• Brand Identity Design and Development
• Website Design
• Brand Collateral Design