Intent Events

The Client

Intent Events provide tailored outdoor solutions for a range of events including weddings, parties and business functions.

The Opportunity

With little or no competition in the Brisbane area, Intent Events wanted to establish themselves as the ‘first-mover’ and become the primary provider of outdoor event services in south-east Queensland.

The Brief

Develop a brand identity that would appeal to their targeted audience segments that showcased the appeal of holding significant events under canvass in a location of the client’s choosing.

The Objective

Promote the idea that Intent Events cannot only provide you with a canvass solution to suit your event or party but they can also organise the event for you and provide all you need themselves or through their network of providers to create a memorable, tailored outside function that’s out-of-the-ordinary.

The Strategy

Intent Events had conducted their own research and had a clear idea of their preferred client. A brand position was established, and a logo was designed followed by a complete brand identity. All print and digital media was designed, and a brand standards manual created to benchmark all future communications requirements.

The Response

With a clearly defined brand position articulated in a catchy tagline and a cohesive look and feel, Intent Events have achieved a higher than expected level of brand awareness that is reflected in the supplier partnerships they’ve built and the diversity of functions they’ve been called upon to organise and arrange.

Deliverables

  • Brand
  • Naming
  • Brand Identity Design including Logo Development
    Website Design and Development
    Collateral Design (Print and Digital)
  • Brand Guidelines