Our Thinking
Turning a business into a brand takes thinking.
Here’s some of ours.
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How to Reach the Top of the Brand Ladder
Brand
There’s a cocky lad about town, we’ll call him Larry, but his real name’s Keith. He’s a banker, and a babe magnet, or so he thinks. Larry’s done alright for […]
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Building Beyond Bluff with Brand Positioning
Brand | Marketing
In our professional lives, we’ve all had the distinct pleasure – or torment, depending on the day – of sharing our working days with that person who was the Swiss […]
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Are you chasing the wrong clients?
Brand | Marketing | Research
Bad marketing ‘advice’ from online ‘gurus’, ‘ninjas’ and ‘mavens’ might see you chasing clients that are a terrible fit for your business. A better bet is to invest in research. […]
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Reposition, Rebrand or Refresh. What does your brand need?
Brand
As opinions change and attitudes shift, so do needs, wants and tastes. A brand that’s hip and sought after today may be on the nose tomorrow. All brands are, by […]