Our Services
We provide our services as standalone modules; you can group them into a series of progressive, logical steps to suit your needs
No two business problems or situations are the same. You may require an end-to-end solution, or you may have already completed several stages of work yourself and need to fill in the gaps or simply bring it all together. Whatever your situation, Amplify Brand + Communications will provide the know-how to develop your brand as a business asset that will provide drive and focus to your marketing and communications.
What we do
Consulting
We offer expert consulting services to help you execute and optimise your brand or marketing strategy. Whether you need to evaluate your current efforts or develop a new plan, our tailored workshops provide clear, actionable insights. We also offer ongoing support through regular half-day monthly or fortnightly sessions and provide strategic advice at senior management or board levels, ensuring your marketing stays on track and is effective.
Research
Customer-centricity is a knowledge-void that demands to be filled. To do this, you must conduct research. Assumptions are not only often wrong but dangerous. A diagnosis of your current situation that aligns customer insight and understanding with a competitive analysis of the business landscape you operate in is a powerful platform on which to build your brand. Amplify provides the following research services.
- Qualitative Research
- Quantitative Research
- Ethnographic Research
- Competitive Analysis
- Cultural Insight
- Creative Testing
- Customer Need States
- Customer Journey Mapping
- Net Promoter Scores (NPS)
- Category Analysis
- Brand Management (Audits and Testing)
Brand
Your brand is the who, why, and what of your business. It is the ‘North Star’ that will define your proposition, why existing and potential customers should believe it, your values, culture and most importantly, how the brand behaves. A well-constructed brand and brand strategy are the glue that binds your business strategy, marketing and communications together to drive growth. We provide the following brand services.
- Brand Audit
- Customer Segmentation and Targeting
- Brand Positioning
- Value Proposition
- Customer Experience
- Purpose
- Vision
- Mission
- Values
- Brand Culture and Behaviour
- Brand Personality
- Audience Tracking
- Trademarking
- Brand Purpose
- Brand Architecture
- Competitive Analysis
Marketing
The channel mix required to drive your business will determine how well your brand fares in the market. How and where your customers purchase your products and services, how much they are prepared to pay for them and whether they suit their needs and solve their problem is as important as how you communicate. To ensure you are offering the right services and products, in the right place, at the right time, we provide the following services:
- Pricing
- Service Design
- Product and Service Development
- Go-To-Market
- Objective Setting & Planning
- Budgeting
- Buyer Persona Development
Creative + Design
Standing out and getting your message to the right people in the right place at the right time is a ‘must’, not an optional extra. With an increasingly fragmented landscape, this requires careful consideration and planning as well as a killer creative idea that will work across all mediums and platforms. To ensure you stand out in the crowd, we offer the following branding, design, and advertising services across all broadcast and digital channels:
- Branding
- Corporate Identity Design
- Message Design
- Creative Concepts
- Packaging Design
- Website Design and Development
Advertising
Advertising’s main purpose is to build brand fame so that your potential customers are aware of your brand, and the problem it solves for them before the need for your product or service arises, or as it becomes apparent. Other types of advertising are designed to maximise conversions from those ‘in-market’ and searching for your solution. We develop end-to-end advertising plans and creative that move your prospects through the purchase funnel to the ‘moment of truth’ – when they become your customers.
- Brand and Campaign Planning
- Communications Strategy
- Campaign Development
- Campaign Measurement
- Digital Advertising
Clients
Testimonials
Amplify worked closely with us to define the Access Mining brand and our point of difference. They understood and demonstrated a clear understanding of our 'Sustainability' business model, bringing it to life with an eye-catching brand idea ‘More than Ore’ that defines what we stand for, is attention grabbing and is reflective of our ground-breaking approach to the underground mining industry. Amplify has also developed a strategy and marketing plan that directs our go-to-market activities and is on-hand to provide support when we require it.
We have been a client of Amplify from the beginning. Ampify have worked on several projects from website design to trade show designs and they have gone above and beyond in supporting us when we have been facing major challenges. The team at Amplify have worked closely with us and will continue to do so for years to come as we lift our Brand to the next level.
Working with Amplify has been critical for our business to define who we are, what we are and where we need to be. We are now enjoying a long-term partnership with the team as we work on ‘How’ to get there. They listen and allow for collaboration to communicate our unique brand position, helping us avoid pitfalls, time wasting and “spin”. As an early startup business this has been essential for us to maintain focus and grow our business.
Working with Amplify has been highly beneficial for CarbonLink. Their deep understanding of our challenges and ability to deliver high-quality creative work, strategic solutions was impressive. With their ongoing support we are looking to cement our position as a respected leader in the carbon farming category, build awareness with our audience and grow awareness of the benefits of carbon farming generally.
Amplify are our go-to, reliable team for all our creative needs both internally for our business and for our clients. They're incredibly easy to work with, consistently deliver great work and have never missed a deadline. I would highly recommend Amplify to any businesses looking for a creative team who are highly efficient and dependable.
We engaged Amplify to help us take a start-up brand and evolve its identity as the business had evolved since its inception. They steered us through insightful workshops to uncover the real opportunities our business had before it, and delivered a comprehensive brand blueprint for us to take into the next few years. The brand identity concepts were difficult to choose between, which was a great problem to have! We are rapt with the design and the meaning it conveys. Thank you!
View work
Amplify Brand + Communications was hired to create and update our existing brand identity. We were impressed by how quickly Amplify understood our brief and responded with a well thought out design that aligned with the organisation’s core message and values. We really appreciated Amplify’s flexibility and efficiency. It’s great to work with someone who is organised, easy to communicate with, open-minded and responsive with next iterations and professional work.
Hard to find in many marketing circles, Amplify are a unique blend of marketing strategy, brand and creative design embedded in relevancy and grassroots tactical delivery. Their project deliverables have always shown consistency whether it’s working within time and budget constraints or the complexity of the projects which have ranged from simple brochures and digital copywriting to complex strategy and brand review. I would confidently recommend Amplify as an asset to any marketing project (Although I wouldn’t recommend them too much otherwise I won’t be able to get access to them!)
Before working with Steve and Amplify Brand + Communication, I had little idea of where to market, what to write, how to present it and how to increase our brand awareness. Previously, the business had relied on referrals to grow, however with Steve’s guidance and expertise we now have a clear and specific marketing blueprint for the business. Steve took time to know and understand both myself and the business, interviewed existing clients, researched market competitors, identified our key points of difference, refined our target market and created the new brand and key messages to be shared with new and existing clients. He is truly a Master of his craft and a consummate professional. Thank you, Steve – it’s been a terrific journey so far...
We recently worked with Amplify Brand + Communications to re-design our website. Clare and Steve took the time to understand our current business and the direction we wanted to head in. They were professional and extremely patient throughout the project and we are extremely happy with the outcome and excited for our new website to be launched.
Everything we do is driven by the philosophy of ‘Understanding Before Execution’ and we approach all work in three stages:
Diagnosis. Strategy. Tactics.