Our Thinking
Turning a business into a brand takes thinking.
Here’s some of ours.
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The Brand in the Mirror: Are You Who You Say You Are?
News
Leon’s got some reflecting to do. There’s this one, big nasty problem that stares back at him every morning. Right there in the mirror, smug as anything. His company, LemonSalt, […]
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Brand Values. What, why, use, abuse and how they deliver VALUE.
News
Meet Lisa. Lisa runs a local law firm – but not just any law firm. Her’s prides itself on slick legal expertise and brand values like “client-first advocacy” and “delivering […]
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Showing Faith with Reasons to Believe
News
Jim is having a crisis of faith. Nothing to do with a higher power or his place in the universe. Those questions can wait for later. What’s nagging him this […]