Our Thinking
Turning a business into a brand takes thinking.
Here’s some of ours.
No Buy-In, No Progress: Why Brand Plans Die Without Alignment
Brand
Trev is a man in love. And he had it all planned out. The fairy lights. The playlist. The laminated copy of the quiz he designed where every answer subtly […]
What You Say Isn’t What They Hear: Why Brand Signals Matter More Than Your Messaging
Brand
That haircut. You know the one. You were convinced it was going to make you look edgy. You were convinced it was going to make you look cool. You were […]
The Enemy Within: How Organisational Culture Can Kill Growth
Brand
You know the story. You’ve built something from scratch, it worked, and now it’s “who we are.” There’s a playlist. An in-joke. An office mural quoting your company’s unofficial motto […]
Marketing Not Working? It’s Not Us… It’s You!
Brand | Marketing
Here’s how it often works… Marketing manager gets hired. They are keen and ready to deliver some rock-solid strategic marketing that meets the business objectives of their new company. One […]
Understanding Vision, Mission, and Purpose and Its Use at the Brand Level
Brand | Marketing
Vision. Mission. Purpose. Can you feel that? Those goosebumps on your arm aren’t just because you’ve left the AC on too high. That, my friend, is the feeling of possibility. […]
What’s a Customer Value Proposition? And why should I care?
Brand | Marketing
Brand strategy meeting, Phun Phones Inc., Geebung, Brisbane The meeting’s not going well. In fact, proceedings have lapsed into a forlorn silence as senior execs stare at the phone before […]
How to Reach the Top of the Brand Ladder
Brand
There’s a cocky lad about town, we’ll call him Larry, but his real name’s Keith. He’s a banker, and a babe magnet, or so he thinks. Larry’s done alright for […]
Building Beyond Bluff with Brand Positioning
Brand | Marketing
In our professional lives, we’ve all had the distinct pleasure – or torment, depending on the day – of sharing our working days with that person who was the Swiss […]
Are you chasing the wrong clients?
Brand | Marketing | Research
Bad marketing ‘advice’ from online ‘gurus’, ‘ninjas’ and ‘mavens’ might see you chasing clients that are a terrible fit for your business. A better bet is to invest in research. […]
Reposition, Rebrand or Refresh. What does your brand need?
Brand
As opinions change and attitudes shift, so do needs, wants and tastes. A brand that’s hip and sought after today may be on the nose tomorrow. All brands are, by […]
It’s not just about ‘looking good’
Brand | Marketing
Creativity that looks good, builds your brand, and contributes to your bottom line is truly fantastic. Unfortunately, many times the creative product falls short of expectations, and here are a […]