We do brand

When we say we do brand that doesn’t mean we merely design you a logo and business stationery. Of course, we do that too, but it’s what we do before that, that makes the difference.

We help you to capture the essence of who you are as a business; we’ll define your business and isolate the specific things that set you apart in the minds of your audience. By doing so, we enable you to occupy that little niche that is absolutely and uniquely you. We’ll assist you in defining your ideal consumer and craft an offer that appeals specifically to them.

And once we’ve got that nailed down, we’ll develop a brand identity that makes your brand instantly recognisable visually and clearly identifies you to your target customer and makes you stand out against your competition.

The value of a brand

Why brand? Reputation. Goodwill. Whatever you want to call it is your Brand. Intangible, yes but still one of the single most important things you need to get right for your business to be successful.

A strong brand directly affects how much investment you require to attract new business, it allows you to charge a premium for your product or service, attracts the best talent for your business and informs the strategic and tactical decisions you make.

If you’ve got a strong brand making decisions about the products and services you develop, for whom and what you’re known for becomes easy. And of course, your brand directs your communications, so your advertising will be saying the right thing, at the right time to the right people in the right places.

That’s why a strong brand is a necessity, not a discretionary option.

What a brand ‘isn’t’

What is a brand? We get asked a lot. It’s not your website, Facebook ads, business card or your latest video. All are important communication platforms but without something to say and an idea of whom to say it too, a potential waste of time and money.

Your brand is what your consumers think of your product or service and the positive consequences of using it. So that’s where we begin, with the consumer.

We’ll also define and take a look at your competition – what they do, how they do it and what they’re saying to the customers you’ll be competing for – gaining valuable insight into what you need to be doing and saying differently to appeal to them.

It’s this process of analysis, planning and execution that we’ve found works best and delivers the best outcomes for our clients. If you’d like to know more and see some examples of our work, please take a look at our case studies. If you’d like to talk to us about your business, please contact us directly.